Auchan Direct had a uniquely competitive proposition: essential products delivered directly to customers’ homes, with no minimum spend. While popular, this service started losing money for an unknown reason.

HopTech identified that the client’s business and IT functions were not in dialogue: neither was collecting sufficient data to pinpoint the source of the problem. After correcting this discrepancy, we found that Auchan could increase gains by optimising routes for their delivery drivers.

However, in analysing the data, we also found that the service’s marketing tactics were not performing at optimal capacity. They were too product-centric, spam-based, and never targeted to a specific customer segment.

We helped Auchan correct this, making their marketing more customer-centric. Using HopTech’s data models, they were able to target segment-specific customers with precision. Revenues soared. Beyond the financial benefits, Auchan now enjoys a better - data-driven - understanding of their customers needs.

Now, let’s talk about your project.

Schedule a free, no-obligation consultation for us to discuss your business objectives and identify opportunities to make your data work harder for you. Whether you know exactly what you need or are just starting your data journey, we are happy to share our knowledge and help you map out your next steps.